Who doesn't love the sweetness of Nutella's hazelnuts with cocoa and skim milk? But would you ever think of it as a "healthy breakfast option"? Sounds absurd, but Nutella believed it. Kids must've jumped for joy with this breakfast akin to a chocolate donut! In the end Nutella paid a hefty $3.05 million case action lawsuit led by moms, and their ads were scaled back.
Johnson & Johnson: Splenda
Many thought the artificial sweetener was "natural" because Johnson & Johnson toted it as, “made from sugar so it tastes like sugar, but with the zero calories." Also Splenda Essentials ad implied it had health benefits like fighting diseases or weight loss. This led them to lose in double lawsuits, one made by Splenda's rival Equal, Merisant Co.
Get Skinny With Nivea My Silhouette!
Sometimes don't you wish it were true? "If it seems too good to be true, it probably is," and Nivea couldn't substantiate that its body cream could "reduces consumer's body size" solely with their “Bio-slim Complex” ingredients of anise and white tea. They've pulled back on erroneous ads and paid a $900,000 fine.
Dannon Yogurt Activia Gets Ambitious
Dannon wanted you to think its yogurt prevented colds and flu. Additionally, they also said that one daily serving of Activia “slows intestinal transit time”, which means, it relieves "irregular bowels". The FTC tagged it as false advertising and the company agreed to settle a court order of $45 million.
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